HairFlair® specialises in creating and looking after curls and waves with kindness; products include the iconic Curlformers® which come in 3 sizes, Spiral, Corkscrew and Barrel and new additions to the range Waveformers® which come in two sizes and sold out on release in the US, the bestselling Softhood@ which fits on most hairdryers with a it’s patented hold power, designed to work with Curlformers®, Waveformers® and to increase the benefits of nourishing hair treatments. Also new are Styleformers®, a collection of 4 styling products designed to cocktail together for all curl styling needs, and Moon & Star jewelled hair clips.
HairFlair®’s tools were used on the Julien Macdonald LFW show by Ken Paves, celebrity stylist to Victoria Beckham, and the brand’s new imagery was art directed by Marie Claire’s Lisa Oxenham. The brand has been spearheading the return of the perm trend using Curlformers® which has featured widely in the consumer press including Marie Claire, The Guardian and Harpers Bazaar, and are offering salons perm training. The HairFlair modern perm removes the need for winding and end papers and offers an easy way for salons to deliver a consistent texture result that clients will love.
During Pro Hair Live, Karine Jackson will be presenting a HairFlair® show on the Platinum stage and Karine will also perform perms live on the HairFlair stand. Follow @hairflairpro to find out times.