Achieve the luxurious, glossy, healthy hair you’ve always wanted with Color Wow.
Winner of over 70 Global beauty awards – Color Wow is a compact, capsule collection of ground-breaking, problem-solvers for colour-treated hair.
For 40 years, CEO and Founder Gail Federici has been advancing the art, science and business of hairdressing with game-changing new products. Products that are industry-firsts, have no equivalents, and have one thing in common: every single formula is a ground-breaking solution for a widespread, unmet problem.
In the past, Gail created the first “prescriptive brands” to fix frizz and brighten blonde. Now she has turned her “problem-solving” focus to the salon industry’s most burgeoning and challenging category: colour-treated hair.
Determined to give hairdressers smarter, faster, safer ways to style this specific hair type, and achieve never-before-possible results, led Gail to create a totally new, radically inventive range of technologies.
For ‘see it to believe it results’ visit us on stand E120 next to the Champagne Bar.
PLUS, don’t miss Chris Appleton, the man that changed Hollywood hair, and Influencer of the Year 2019 on the main stage at 12:50, followed by a Meet & Greet on the Color Wow stand at 2pm!