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Pro Hair Live 2020
Sunday 23rd February
10am - 5pm
Monday 24th February
10am - 4.30pm
Manchester Central


The demand for kinder, cleaner products is constantly growing which is why Alterego Italy is Made with Kindness. There are noparabens, sulphates, SLS, SLES or paraffin waxes. The formulas are derived from up to 99% natural origin ingredients. The packaging is PET free and recyclable and it’s all vegan-friendly. Guilt-free haircare at its best!

Featuring a full-salon system, the Alterego range contains everything a hair stylist could possibly need to make their business soar. With a brand-new wash and care lengths range coming this year, every single client can enjoy a personalised, luxury in-salon experience that’s completely tailored to their hair type. From Hydrate, to Silver Maintain to the more complex Silk Oil these new additions are a great opportunity to elevate your premium offering, whilst maximizing your retail opportunities.

At Alterego, we understand that each client has a different personality and the Alterego Technofruit colour rage offers over 128 options so your clients can embrace their individuality. Get creative with the multitude of tones you can create and offer a bespoke service that enhances the hair’s natural shade with a colour that’s truly unique.

Infused with Garcinia Mangosteen, which is known for its anti-ageing properties, Technofruit boasts a keratin delivery system that achieves maximum colour hold, internal hair structure strength and excellent colour adhesion for optimum results every time.

This season discover the sharpness of the icy cool brunette with the brand-new Graphite Ash Technofruit colour series. These sophisticated tones each have a rich touch of luxury with intense and distinctive cooler brown shades that provide maximum colour hold and an exceptionally glossy finish.

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